​Do your clients know your brand/business with the new regulations provided by the government due to COVID-19? Here is a look at how to reengage with your clients and regain sales and trust by clients.

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• Be present and visible on all digital platforms for your clients. Gone are the days of personal face-to-face contact with our clients due to restrictions and safety measures needed to ensure everyone’s health. So, do your clients know you are open for trading? Are they aware that their safety is important to you? We live in a digital age and now more than ever we use our devices for everything. This means getting your message out there to your clients and client base is easier than ever. 67% of South Africans said that they have increased their use of digital technologies with the increase of people working from home due to COVID-19. It is also stated in an article by IOL:  “E-commerce and online shopping are growing in popularity and people will increasingly shop online due to the convenience, safety and low risk of infection. Working from home has become the new normal for many people and it is expected that some people will in future continue to work from home.” Is your company digital are you ready to market your business online?

 

• Your business/ brand message initially should not be centred around sales, but rather should be centred around your solutions to COVID-19. A clear road map of how your client service has changed due to the restrictions of lockdown and COVID-19 and how you empathize with your clients.

 

• Adopt a new message after the reality of the lockdown and the new restrictions caused by COVID-19. It is now time to create new content for your client’s new personas online. “A study conducted by Pattern89 has analysed the activity of 1,100 brands in Social Media and concludes that there are 27% fewer pictures and videos showing physical closeness between people.” As business owners, there is a cost to consider when reworking our message due to the impact of the lockdown and COVID-19 has caused to our businesses. These costs and effects of this catharsis may continue for some time. It is now time to create cost-effective marketing plans to show our clients that we empathise with them and create solutions for them.

 

Thus, a marketing plan that is designed to take your client step by step through this new area is vital. Therefore, The Digital Media Guru is ready to design a marketing and creative plan tailored to your budget. 

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